My digital communications hit the sweet spot between metrics and brand strategy.
American Family Insurance
American Family Insurance is a Fortune 300 company headquartered in Madison, Wisconsin. I write blog posts, consumer direct mail, radio advertising and more.
amfam.com/badgers affiliate webpage
Product explainer video for AmFam.com (creative direction)
American Girl
American Girl is a premium doll and lifestyle brand owned by the Fortune 500 toy giant Mattel. I was a Senior Copywriter and Copy Manager with American Girl for more than 10 years, where I worked on consumer catalogues, product descriptions, blog posts and retail visual tactics.
americangirl.com stores webpage
American Girl book product description
American Girl toy product description
American Girl Bitty Baby brand webpage
American Girl WellieWishers brand webpage
MerchBar.com
Get ready to rock! This online retailer infuses music history and fun facts about the musicians into product pages. Click on “View More” on these pages to see my writing. You might even learn a thing or two about David Bowie.
