Digital

My digital communications hit the sweet spot between metrics and brand strategy.

American Family Insurance

American Family Insurance is a Fortune 300 company headquartered in Madison, Wisconsin. I write blog posts, consumer direct mail, radio advertising and more.

amfam.com/badgers affiliate webpage

Product explainer video for AmFam.com (creative direction)

American Girl

American Girl is a premium doll and lifestyle brand owned by the Fortune 500 toy giant Mattel. I was a Senior Copywriter and Copy Manager with American Girl for more than 10 years, where I worked on consumer catalogues, product descriptions, blog posts and retail visual tactics.

americangirl.com stores webpage

American Girl NYC webpage

American Girl book product description

American Girl toy product description

American Girl Bitty Baby brand webpage

American Girl WellieWishers brand webpage

MerchBar.com

Get ready to rock! This online retailer infuses music history and fun facts about the musicians into product pages. Click on “View More” on these pages to see my writing. You might even learn a thing or two about David Bowie.

“Run DMC” T-shirt 

“Tool” T-shirt 

“Talking Heads” T-shirt 

“David Bowie” T-shirt

“Nirvana Serve the Serpents” T-shirt 

“Eminem” T-shirt

“Pink Floyd” T-shirt

“Nirvana” T-shirt

 “Foo Fighters” T-shirt 

“Radiohead” T-shirt

“Bon Jovi” T-shirt