I’m Erin, a copywriter and content creator who’s always curious.

I love to find out what makes people tick. To dig the real story out of the weeds, to find the stuff that makes you stop and wonder. I’ve been reading and writing as long as I can remember. As a child, I’d stay up after bedtime with a book and a flashlight, reading sneakily under the covers (because, of course, Mom can’t see through a blanket).

I earned my Bachelor of Arts in English and Spanish from the University of Wisconsin. This is where I learned to ask “why?” and be perpetually curious. My two summers abroad in Ireland and Mexico were magical. I learned from world-renowned professors and made memories I’ll carry with me always.

I began my writing career at the Wisconsin Alumni Association, a nonprofit organization in Madison, Wisconsin. After six years there, I made the leap to American Girl, where I have been for more than a decade. I have experience in brand strategy, consumer marketing, B2B marketing, digital and editorial writing.

Take a look to see some of my work. Or, drop me a line at erin.hueffner@gmail.com